She Blazing

She Blazing is a platform dedicated to amplifying women-led cannabis brands and creating space for important conversations around cultivation, legalisation, normalisation, education, and advocacy within the cannabis industry.

As the brand evolved, its visual identity no longer reflected the bold, modern, and empowering voice behind the movement. The goal of this project was to refresh the existing logo and develop a stronger brand identity that captured She Blazing's mission while helping it stand out in a rapidly growing industry.

The redesign focused on creating a confident and recognisable visual presence that balanced professionalism with personality, reflecting both the educational and community-driven aspects of the brand. Through updated typography, refined visual elements, and a cohesive brand direction, the new identity better communicates She Blazing's role as a champion for women in the cannabis space.

Project Deliverables
- Logo redesign
- Brand refresh
- Colour palette development
- Typography selection
- Brand board creation
- Social media branding assets

The refreshed identity gave She Blazing a stronger visual foundation, allowing the brand to communicate its mission with greater confidence and consistency. The updated branding supports future growth across digital platforms, social media, and community engagement, while remaining true to the values of empowerment, education, and advocacy that sit at the heart of the brand.